A bottle and a frothy glass of Samuel Adams Octoberfest beer on a wooden table, with pretzels scattered around and a bowl of pretzels in the background.

OCTOBERFEST

From Munich in 1810 to today's Octoberfest celebrations, the tradition continues. Shop exclusive Samuel Adams Octoberfest merchandise featuring collectible favorites, stein hoisting essentials, and seasonal styles made for celebrating

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Three people toasting with glasses of beer in a casual setting
Base of jersey is white with blue and red patterns on the arms, waist, and shoulders. Centered "Boston" is written in blue, with a circle badge which features "Our City, Our Beer" and a red shield with Sam Adams hoisting a beer in the center of it. The Samuel Adams logo is featured in blue on the upper left arm.
Close up of blue shield logo on Samuel Adams Navy and Gold Tri-Color Trucker Hat